Published at Friday, March 29th, 2019 - 20:55:32 PM. Home Decoration. By Adela Weber.
Chicago designer Rebecca Pogonitz, founder of GOGO Design Group, credits the Scandinavian appreciation for a simpler, more soul-nourishing lifestyle—often known by the Danish term ”hygge” (pronounced hue-guh)—for this move toward coziness and comfort. “My clients crave time for self-care and family,” Pogonitz says. “Many had this growing up but now find their family members arent together at home even for dinner. They want to recreate that human connection.” Now, this desire is finding its way into home design by way of spaces that are sometimes called “pajama lounges,” a cutesy name that suggests a room in which to gather before bedroom, literally in PJs or sweats. This space is usually closer to bedrooms, often upstairs, as an intermediate area for intimate evening hours after dinner and before heading off to sleep. “Its a place that has a totally different identity from a downstairs living or family room,” says Stephan Burke, a real estate salesperson with Cassis Burke Collection at Brown Harris Stevens in Miami.
How you can take action: Direct clients to experts who know how to build and remodel houses to withstand the weather and keep energy costs down. Also, know how and where products and materials are made, since more buyers are asking, says Amanda Mason, senior design director at Chicago-based Belgravia Group. You can increase your knowledge by obtaining the National Association of REALTORS® Green Designation or attending a green-building conference. Why its happening: Color swings keep rooms fresh, but what may appeal often depends on how trend-focused the locale is, along with the age and style of the home. According to Sue Wadden, director of color marketing at Sherwin-Williams, “Grays are now in the midst of a warming trend.” In Chicago, real estate pro Jennifer Ames, with Coldwell Banker Residential Brokerage, says, “Its back to more white and off-whites.” Her clients are seeking a more neutral, calm background. In Boise, Idaho, beige appeals to the broadest range of buyers, but millennials moving downtown favor a statement wall of bright turquoise or magenta, says real estate salesperson Gehrke.
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