By Amwolf Jung. Outdoor. Published at Monday, March 11th, 2019 - 08:52:41 AM.
When Bedgood moved his business to Atlanta, he took it up a notch. He added Facebook and Instagram pages to his Savannah-born outreach strategy. Rather than being a place for Bedgood to post listings, these social pages allow fans to share photos of local examples of the architectural style and discuss plans for updating their own midcentury homes. “I really didnt begin it as a business opportunity,” Bedgood says. “I thought of it as a community, an opportunity to put people together.” Eventually he brought this collection of like-minded individuals together in the real world. Bedgood now organizes events, often in the form of a cocktail party at the midcentury home of one of the online communities participants, once every quarter. He estimates that about 20 percent of the 50 transactions representing $15 million in sales that the team closed in 2017 were for midcentury modern properties. Succeeding as a style expert, he says, ultimately has less to do with the type of home style you choose than with your own zeal: “It needs to be a passion. I dont know that it would really work otherwise. You could do it, but it would be work—not fun.”
Bedgood spent his first half-dozen years as a real estate professional in Savannah, Ga., where he began cultivating the niche. He would canvass local neighborhoods and snap photos of midcentury modern homes, researching tax records and adding pertinent information to his database. Hed also personally reach out to homeowners, either by knocking on doors or sending a handwritten note. The intention was less about future sales and geared more toward simply introducing himself and expressing admiration for the condition and style of the home, something homeowners seemed to appreciate. “A lot of it was just approaching them and saying, ‘Hey, I live in a midcentury house too. I saw your house; its amazing. I love it, ” he says. “They want to talk about that. They want to share.
Container gardens are a third alternative. Henriksen recommends that each pot have three types of plants: a “thriller” or tall plant that makes a strong statement in form or color, a “filler” that fills the space and hides the soil, and a “spiller” that weeps over the edge. Master gardener Carole Aine Langrall, owner of The Flower Spy in Santa Fe, N.M., and Baltimore likes to limit the palette to a few hues and textures to give the illusion of more space. Decorative. Whether its hardy artwork, whimsical found objects, or wind chimes, decorative elements personalize a space. However, decorative items should be limited so they dont overcrowd a small garden, Van Zandt says. One striking piece can create a beautiful focal point to direct the eye, says Henriksen.
How you can take action: Your sellers dont have to revamp rooms completely. Make suggestions on incorporating a few pieces to get the look. “You can capture a concept with a single well-chosen piece. Make it bold, beautiful, and memorable, and your listing will stand out in buyers minds,” Chandler says. How you can take action: This small livable option can be a good investment for your buyers. Find out if there are any developments in the works in your market. “Many pay higher prices for lower-square-foot rentals,” Hunt says.
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