Published at Monday, March 25th, 2019 - 18:30:19 PM. Outdoor. By Amwolf Jung.
Know your markets tastes. Understand what appeals to buyers by learning which kitchen features have helped area listings sell. And if theyre present in your listing, make sure you play them up in marketing and photographs. “Youre helping to sell a lifestyle,” says Nashville-based stager and designer Kristie Barnett. Differences exist, between cities and even within them. Chicago designer Alisa Bloom, who used to flip houses, says that while the stainless steel and brass range she purchased for her home might scare off some heartland buyers, it could be a major selling point in New York or Paris. Yet for Pogonitzs on-trend Chicago clients, wild backsplashes have become a status symbol. In hipster-centric Hoboken and Brooklyn, a large cohort were drawn to the bright green kitchen countertops in a recent Jill Biggs Group listing. In New York, theres wide variation. What appeals about a downtown Manhattan loft, such as its openness and industrial vibe from edgy, rough materials, may be very different from whats considered chic in a proper, polished, and conservatively furnished uptown Park Avenue apartment, says broker Ian Katz, founder of the Ian K. Katz Group in New York.
Lexington Homes, a developer of townhomes and single-family homes in Chicago, uses wallpaper to woo buyers to its upscale townhome communities. “We have never worried about turning off buyers with wallpaper,” says principal Jeff Benach. But as Chicago designer Jessica Lagrange points out, wallpaper is an expensive, highly individual decorative treatment. Theres a chance that the choice may not be a good fit for every buyer. If a resale is in a homeowners immediate future, they should have a game plan for its potential removal, she says. To help buyers or sellers who are curious about using wallpaper to complement an interior without making it look dated, here are some tips on products, trends, and techniques from design experts.
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