By Aldo Arnold. Home Decoration. Published at Tuesday, April 16th, 2019 - 08:21:18 AM.
When you think of sleek, modern homes, the traditionalist Washington, D.C., area is not the first place that typically comes to mind. Colonials and Greek revivalism seem to populate every other block, which gives Ron Mangas Jr.s focus on contemporary homes a kind of rarefied status. Mangass four-person team, The Contemporary Listings Group at TTR Sothebys International Realty in McLean, Va., closed nearly $39 million in total dollar volume in 2017; 87 percent of the 15 listings they sold were modern, and 77 percent of the 21 buyers they assisted bought modern properties. Mangas usually refers deals that stray outside the modern style to one of the two other associates on his team. But all their marketing dollars go toward attracting buyers and sellers who are interested in this niche.
A large home in the Brentwood Park area of Los Angeles offers the ultimate in comfortable luxury: two pajama rooms, one in the basement and this one upstairs near all the main bedrooms.
McClain loves it when someone wants to walk up and touch walls hes designed. Papers today are made with a variety of textures, such as grass cloth, leather, vinyl, silk, linen, suede, and even mother of pearl, creating excitement and countering the flatness of most paint finishes. Some textures are woven onto metallic paper so theres a glint of sheen in the background. New breathable wall coverings aim to enhance indoor air quality, and many companies offer environmental sourcing information. “I think we will see more of these, though its still a very niche market,” McClain says. Shifting economies, demographics, and land shortages are issues altering how we live and what buyers are looking for in a home. Going smaller has become bigger—a trend Not So Big House author and architect Sarah Susanka first advocated more than 20 years ago.
Similarly, Jennifer Roach, salesperson with Premier Sothebys International Realty in Sarasota, Fla., has a $1.2 million listing in her citys historic district that she says probably hasnt sold because its detached garage was converted to a guest cottage. The house has been listed since the end of March. She cautions homeowners that such an improvement represents a “gamble.” Whether youre selling a historic home that never had a garage, one on a tight lot where there isnt room, or one where the space has been converted, you can use a multistep marketing approach to help widen the buyer pool. Heres how to proceed:
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