Published at Tuesday, April 02nd, 2019 - 01:33:26 AM. Home Decoration. By Augustine Fischer.
Point out top brands. It pays to learn whats considered the industrys crème de la crème by studying websites, reading design magazines, and visiting top kitchen showrooms. “Then, drop names in marketing materials and with buyers,” says Mallios. A few products that regularly rate five-star cachet for bold creativity or artisanal craftsmanship include Bertozzi and Smeg ranges, Waterworks and Ann Sachs tiles, Flavor Paper wallpaper, Farrow & Ball and Benjamin Moore paint palettes, and Elegance in Hardware pulls and knobs. “Even if some buyers dont recognize the name, citing them gives the impression, ‘Oh, this must be special. I should Google and check it out,” Barnett says. Double down on the bold. Designers and stagers have a grab bag of tricks to tone down bold choices and attract a wider buyer pool tailored for specific situations and features. But heres one you might not have considered: Instead of trying to make a colorful range disappear, Pogonitz repeats its hue on walls or in artwork. “Any color becomes a neutral when used elsewhere in a room rather than remaining the focal point that pops,” she says. If the boldness is in a floor pattern, she takes one of its colors and repeats it in a solid on walls or counters for a unifying effect.
Know your markets tastes. Understand what appeals to buyers by learning which kitchen features have helped area listings sell. And if theyre present in your listing, make sure you play them up in marketing and photographs. “Youre helping to sell a lifestyle,” says Nashville-based stager and designer Kristie Barnett. Differences exist, between cities and even within them. Chicago designer Alisa Bloom, who used to flip houses, says that while the stainless steel and brass range she purchased for her home might scare off some heartland buyers, it could be a major selling point in New York or Paris. Yet for Pogonitzs on-trend Chicago clients, wild backsplashes have become a status symbol. In hipster-centric Hoboken and Brooklyn, a large cohort were drawn to the bright green kitchen countertops in a recent Jill Biggs Group listing. In New York, theres wide variation. What appeals about a downtown Manhattan loft, such as its openness and industrial vibe from edgy, rough materials, may be very different from whats considered chic in a proper, polished, and conservatively furnished uptown Park Avenue apartment, says broker Ian Katz, founder of the Ian K. Katz Group in New York.
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