Published at Tuesday, April 02nd, 2019 - 01:33:17 AM. Home Decoration. By Augustine Fischer.
The amount of money Americans spend to keep their pets happy is also on the rise. In 2015, pet owners spent almost $61 billion on food, toys, furnishings, and other pet goods, a 25 percent jump from five years before, according to APPA. Data from the U.S. Bureau of Labor Statistics and other sources seems to suggest that this type of spending is more resistant to economic shifts, such as the recent recession. And theres reason to believe demographics will support this trend long-term, particularly as pet-centric millennials move into homes. Last year, a story in Adweek suggested the fact that many millennials see pets as “starter children” offers an opportunity for brands.
Related Companies, a real estate firm based in New York, has had a pet-friendly policy since it opened its first building in 1986. The company distinguishes itself by offering wax and booties to dogs at all its buildings in winter, and its MiMa building on New Yorks West 42nd Street has a separate dog terrace with a pool in the shape of a bone. Seven years ago, Related established its first Dog City location, providing pet care services for clients concerned about their pets well-being when they werent home. They offer baseline services, such as nail clipping and access to special play areas and pet clean-up space, for a yearly membership fee of $250. Spa services, walks, puppy nannies, veterinary care, and socialization services are provided in packages and on an à la carte basis. Director of Operations Leya Ogihara says the company looks to tailor offerings “with bespoke attention to each individual dogs needs.” She notes that Related Companies is currently developing a program that will specifically cater to cats.
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