Published at Friday, March 29th, 2019 - 20:28:26 PM. Home Decoration. By Alberta Krämer.
Early on, Mangas saw an opportunity to engage with the wider modern architecture community by featuring other professionals prominently in his listing marketing. He features the architects who designed his listings and makes sure to always display photo credits for photographers, whose work elegantly captures the beauty of modern architecture. “I try to support the whole team that helped put such a unique product on the market. And that helps support me in the long run.” Mangas also helps connect consumers with this professional community. Every year, he puts together a modern home tour, generally featuring contemporary homes that are not on the market. He invites the architect and others involved in the homes story to the events, which helps draw significant crowds. Though these tours cost $40 to $60 to attend, Mangas says hell get 300 to 500 visitors in a day.
Develop a concept board. You can help your sellers widen the pool of buyers by making it easier for possible future owners to see past an orange range, blue refrigerator, or countertop with exotic swirls. If they really dont want to change a thing, suggest to your sellers that they hire a designer to develop a concept board with samples of more tame choices and a rendering of new design options. “That way you take away the unknown, which to some can be overwhelming” for buyers, says Jennifer Ames, a real-estate salesperson with Coldwell Banker Residential Brokerage in Chicago. “The boards become a road map and you could help more by asking a contractor to estimate replacement costs.” How much might a board cost? Pogonitz hasnt yet designed one, but she estimates shed charge $350 to pull together two with different options. The price may vary by region, but the bottom line is that its not that expensive to present a clearer vision of whats possible.
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